Our agency embraces Seth Godin's Purple Cow theory.
Here's how it works:
Consumers now have access to everything they could ever want. Right?
This means they are no longer affected by conventional advertising. And everyday technology is bypassing traditional media. Businesses must find a way to be different, to be purple in a sea of black and white.
We apply this premise to all of our clients. Stand apart from the competition. Become a Purple Cow.
Here's how it works:
Consumers now have access to everything they could ever want. Right?
This means they are no longer affected by conventional advertising. And everyday technology is bypassing traditional media. Businesses must find a way to be different, to be purple in a sea of black and white.
We apply this premise to all of our clients. Stand apart from the competition. Become a Purple Cow.





